Acquisition Marketing Manager job in Dunstable at CIT

Acquisition Marketing Manager

Company: CIT

Location: Welwyn Garden City UK

Date Posted:Aug 05, 2013

Bounty has worked with mums and young families for over 50 years. In recent years we have expanded and now offer our services to new parents across 300 maternity units in UK hospitals.We want to ensure that every Mum has the opportunity to learn, share and save with Bounty through our packs and Bounty portrait service.A fantastic opportunity has arisen to work as an Acquisition Marketing Manager on a permanent basis.Reporting to the Head of Digital Marketing, you will be responsible for the acquisition of consumers both off and online. You will lead and communicate the strategy and execution of marketing campaigns across a mix of channels (including offline brand collateral, face to face interactions, email, paid search).Responsibilities:- Drive consumer acquisitions in order to deliver against data volumes across off and online channels- Use marketing channels to drive consumer demand for retail sampling pack proposition- Act as the corporate gatekeeper for all B2C email activity- Own and optimise all acquisition related marketing material- Monitor and manage client data collection activity, ensuring delivery against agreed levels- Work with the operations team to ensure that planned activity is deliverable and cost efficient- Manage monthly volume and cost forecasting- Own the Club incentive project and in liaison with the sales team ensure future incentives deliver against consumer and business expectations- Own the Paid Search Marketing activity and ensure all activity is supported by the business and delivers at a favourable CPA- Agency management for data capture and processing- Lead the eCRM exec in the delivery of their objectives and manage accordingly- Work closely with the analytics team to monitor acquisition volumes and understand variances against targetsThis role is ideal for analytical, data driven marketer who can focus on maintaining membership levels of the club, understanding Mums needs at each point in her journey. Personal Profile:- Organised- Attention to detail- Excellent analytical skills- Tenacious- Decisive- Operationally astute- Good influencing skills- Cross functional project management skills- Ability to manage budgets and marketing channel P&Ls To apply for this job click on this url: View full job description
JobCentre Plus 5 years ago
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