Campaign Planning And Analytics Manager - 6 Month Contract job in Edinburgh at Tesco Bank
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Campaign Planning and Analytics Manager - 6 month contract

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Company: Tesco Bank

Location: Edinburgh

Date Posted: Feb 08, 2012

To do this you will: Collate marketing intelligence, identify trends and patterns across forecast and actual spend, sales, media, CPA and ROI for management reports Lead a robust and sustainable post-implementation review process for campaigns and associated reporting Manage, report and analyse the central marketing budget spend to ensure transparency, efficiency and effectiveness Lead and coach the team, specifically overseeing and giving guidance on campaign planning, marketing processes and the eMARC system.
A growing customer base comes with a growing ambition for more and our marketing team is growing too, offering the chance for experienced and dedicated professionals to make a lasting mark on a business that s set to change the face of banking...View full job description
From eFinancialCareers.com - 08 Feb 2012
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