Communications Media Insight Manager job in Dunstable at Reedcouk

Communications &Media Insight Manager

Company: reed.co.uk

Location: Welwyn Garden City UK

Date Posted:Feb 09, 2017

Our vision here at Tesco is to become every customer's favourite way to shop, whether they are in store, online, whether they are at home, out shopping, on the move, anywhere in the world.We know that a core part of getting this right is by understanding our customers and connecting with them to co-develop the services, products and opinions that will help us improve everything we do.Everything is underpinned by our continuous drive for the best tools and technology to deliver our vision. We're driving innovation to become the world's leading multichannel business.We need people who share our ambition to deliver for our customers; Passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package, and significant career development opportunities.The position will be based at our Head Office in Welwyn Garden City. Free parking is available, we are connected to London Kings Cross with a fast service (c. 25mins) and our offices include gym, canteen, petrol and dry cleaning services.With 42 million customer transactions per week, 19 million UK customers regularly using a Tesco Clubcard and over 2 billion impressions so far on our Tesco social media channels a role in the Marketing team gives you the opportunity to make a difference in one of the UK's biggest brands.The team is at the heart of our Company purpose to "Serve Britain's shoppers a little better every day", helping the whole business to put customers at the centre of everything we do and create great experiences that build the Tesco brand.There's a wide range of opportunities from generating inspiring customer insights that guide the business, to developing unique Tesco product brands that customers love, to improving the customer experience wherever customers choose to shop with Tesco.So if you're curious, always looking to try harder for customers and expecting to build your skills and experience in a fast paced environment then Tesco Marketing could be a great fit!Main Responsibilities- Setting the agenda for customer centric ATL communications development and testing. - Advising stakeholders throughout the end-to-end ATL communications process, from developing new campaign ideas through to optimising cross-channel creative and measuring campaign effectiveness- Using campaign reviews to make recommendations for improving future campaigns, creative and media planning- Owning the marketing mix modelling (econometric) programme for the business, and ensuring results are used in designing future media plans- Briefing and managing research to ensure that the insight provided is to a high standard, the right output for Tesco and it is the best value for money. - Building partner relationships with key agencies to deliver actionable insight- Continuously improving research processes and tools by exploring industry best practices and external solutions- Following our Business Code of Conduct and always acting with integrity and due diligenceIdeal Candidate- Research and analytical skills including market mix modelling (econometrics)- Communicating and presenting complex ideas simply- Advising on brand strategy and communications performance- Market research experience, ideally in the area of comms insight, either client or agency-side- Experience in presenting insight findings to senior stakeholders- Experience in Retail or FMCG environment- Experience in creating and delivering insight using a wide range of inputs View full job description
JobCentre Plus 1 year ago
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Communications Media Insight Manager jobs in Dunstable

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