Competitor Insight Market Planning Senior Analyst job in Glasgow at Regional Job Network

Competitor Insight & Market Planning Senior Analyst

Company: Regional Job Network

Location: Croydon UK

Date Posted:Jan 19, 2017

EDF Energy are seeking a proactive and intelligent competitor insight professional to join the business in our flagship Croydon office. The successful candidate will become an energy industry expert, and will input into strategy of one of the largest energy companies in the UK. This is the ideal entry point for someone in to the company as it is high profile, varied, fast paced and can make a huge impact within our retail business unit. The Competitor Insight and Market Planning team provide information on competitor strategies, as well as market information for strategic and tactical planning and decision making across the business. This includes market information to the Sales and Marketing team and will work with R&D and technical functions on longer term roadmaps. The team provides the strategic perspective and in depth analysis of competitor business models, and maintains a strong presence across the sales and marketing functions. The Senior Analyst will be required to participate in most of the above areas whilst taking a lead on specific activities and developing more specialist knowledge across B2C and B2B energy markets. Technology, regulatory and financial considerations must all be considered to understand drivers of consumer adoption, market development and individual company strategy and behaviour. These must all be pulled together with an understanding of the EDF Energy business to provide relevant inputs into prioritisation and decision making. Market insight will support most significant commercial and planning decisions within the business, from product and research roadmaps, to short term market tactics managing sales and margin. The successful candidate will have significant experience of developing business strategy with a commercial and strategic focus. They will be keen to learn and progress within a large, complex company, and will have a strong understanding of the use of customer data for value analysis to support segmented approaches to customer acquisition and customer management. They will be comfortable using a comprehensive range of numerical, modelling and analytical techniques, and will be comfortable with VBA coding and other modelling and financial packages. In return, we are offering a competitive salary, an annual bonus scheme, defined benefit pension plan, a generous annual leave allowance and flexible corporate benefits. EDF Energy is very focused on internal career progression, and this role will be ideally placed within the business to build strong relationships with key stakeholders. We are also currently going through a digital transformation programme and the competitor insight team will be at the forefront of this. While this role is based in Croydon, we will also consider applications to be based in our Hove office. There will be an element of travel between the two sites, but this will be fully expensed and we encourage staff to travel within their working hours. View full job description
JobCentre Plus 2 years ago
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