EMail Marketing Coordinator Inchinnan job in New York at MCo

E-Mail Marketing Coordinator - Inchinnan

Company: M&Co

Location: Renfrew UK

Date Posted:Oct 06, 2017

Email Marketing Coordinator We’re looking for an email marketing and digital communication expert to be responsible for the day-to-day execution of our email marketing campaigns. Reporting in to the Web Content Manager, the role of the Email Marketing Coordinator is to plan, implement, execute, analyse and constantly improve our email marketing campaigns. Working closely with the online content, marketing and loyalty teams, the Email Marketing Coordinator will ensure that our emails are fully reflective of our online and offline content marketing strategy, engaging our audience and driving traffic to our website and stores by showcasing our products and promotions. Based at M&Co’s Head Office in Inchinnan, near Glasgow Airport, this exciting position within the Ecommerce department is varied, fast-paced and integral to the continued success of our marketing and communication strategy. If you have experience of working with email marketing platforms, editing basic HTML and are comfortable with data, then we’d love to hear from you.  Key Responsibilities Coordinate campaign execution including basic HTML edits, set up, send and quality assurance Ensure all campaigns are completed in adherence to email marketing calendar deadlinesTrack campaign performance against industry/own benchmarks, perform A/B testing and manage weekly reportingManage database segmentation and campaign targeting processUpdate and maintain email marketing calendar on an ongoing basisCollaborate with key stakeholders and internal teams on content and campaign approvalsImplement, test and maintain third party email add-ons, including personalised recommendations and agile content Assist with ad hoc content creation for campaignsReview and monitor email templates regularly and provide feedback on possible enhancementsMonitor and feedback on key competitor email marketing activity  Desired Skills & ExperienceEducated to degree/HND level, preferably within a marketing/media -related subjectExperience of coordinating/designing email marketing campaignsComfortable editing basic HTML and working with Dreamweaver (or similar HTML editor) Experience of working with email marketing platforms/tools e.g. Cheetahmail, Movable InkFamiliar with Google Analytics (or similar web analytics tool)Basic Photoshop/Illustrator skills (desirable)Basic knowledge of ExcelDetail-oriented and organised with exceptional project management abilitiesCommercially-focused with an awareness of the ever-changing nature of fashion retailAbility to analyse data and come to conclusions based on findingsEnthusiastic with a willingness to learn new skills  To apply for this position, please send a CV, covering letter and any relevant examples of previous work to Joanne Wilkinson, Web Content Manager, M&Co, . View full job description
JobCentre Plus 1 year ago
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