Marketing Executive job in Reading at University Of Reading

Marketing Executive

Company: University of Reading

Location: Reading UK

Date Posted:Mar 16, 2018

This role will focus on Executive Education and Undergraduate Marketing, as part of the wider marketing team at Henley Business School, which has operations at Greenlands (Henley-on-Thames) and Whiteknights (Reading) Campuses.The role will have specific responsibilities in supporting a broad range of recruitment marketing activities, in particular email communications and database management, as well as copy writing and developing messages to be used across various communication channels (online and in printed media) and supplier management.Key tasks include: - Liaising with a range of stakeholders including prospective students, existing students, alumni, faculty, marketing suppliers and partner organisations. - Supporting the digital team in regards to social media. - Developing advertising opportunities, media schedules and online recruitment activities. - Developing email campaigns – including copy writing and post campaign analysis. - Supporting the production of effective marketing materials. - Copy writing and proofreading. - Liaising with brand communication agencies and other marketing related suppliers. - On occasion, helping with the organisation of events and attendance of such events. - Supporting senior marketing personnel in conducting market research projects and staying abreast of market trends and competitor activity. - Supporting the team’s marketing managers and other colleagues. - Contributing to long-term marketing plans and strategies. - Fielding enquiries appropriately.You will have: - Excellent copy writing and proof reading skills. - Knowledge and experience of developing and managing email based marketing campaigns. - Knowledge and experience of maintaining a CRM (or database). - Knowledge and understanding of a service sector marketing function, ideally in the field of higher education. - Good influencing and interpersonal skills. - Good attention to detail.Interviews to be held Wednesday 25th April 2018Informal contact details Alternative informal contact detailsContact role:Marketing Manager Contact role:Head of Recruitment MarketingContact name:Mary McAuley Contact name:Chris RiceContact phone:01491 414540 Contact phone:0118 378 5726Contact email:m.mcauley@henley.ac.uk Contact email:Chris.rice@henley.ac.ukThe University is committed to having a diverse and inclusive workforce, is a Stonewall Diversity and Global Diversity Champion, and supports the principles of the Race Equality Charter and Athena SWAN. Applications for job-share, part-time and flexible working arrangements are welcomed and will be considered in line with business needs.Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. However, non-EEA candidates who do not already have permission to work in the UK should note that this role is not recognised as a graduate level job by UK Visas and Immigration and the Tier 2 sponsorship route is not available for non-graduate level occupations. There is further information about this on the UK Visas and Immigration Website. View full job description
JobCentre Plus 11 months ago
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