Marketing Graduate job in Glasgow at ScotGrad

Marketing Graduate

Company: ScotGrad

Location: Glasgow UK

Date Posted:Sep 05, 2017

Placement summaryThe project defined for the Graduate marketing Intern is to bring skills to be applied in supporting the Marketing Manager with the coordination and execution of the company’s marketing strategy, primarily engaged in communications such as managing social media channels, company digital newsletter, website updates and co-ordination of events.This role offers the intern a total immersion into a high growth, fast-paced software company and the successful candidate will work closely with key members of staff to deliver highly effective marketing in a business to business environment. This role will be instrumental in generating leads for the sales team, increasing the social media presence and gaining visibility for the brand among specific target vertical sectors.Job descriptionProject DescriptionThis important project will see you co-ordinating the rollout of an exciting new programme whereby Nalytics is given to Law Schools, with the aim of educating the next generation lawyers about the power of the solution.This placement will provide you with a total immersion into a high growth, fast-paced software company and you will work closely with key members of staff. Placement ObjectivesTo get our Nalytics product rolled out into selected Law Schools within UK . The aim of this is so that undergraduates get to use the product and see how useful it could be for them in their first job with a law firm - thus helping seed the product into a customer base.Role DescriptionMain Tasks:Target Marketa) Build a database of UK Law Schools and contacts and b) Add these to the company’s Dynamics CRM platformc) Is there some way of ranking these?Create Campaigns and Content to Promote the Programme using the following channelsa) Outbound emailb) PRc) Social Mediad) Website Create Collateral to Support Rollout a) Working closely with Marketing Manager, generate collateral that would support the rollout of Nalytics to these institutions. This should include flyers, training guides, web resources etc.Internal Rollout Projecta) Working closely with Onboarding Manager, establish exactly what the company would need to do technically to get a Law Schools live on Nalytics.Ongoing Support Plana) Working closely with Marketing Manager, establish exactly what the company would need to do providing ongoing support and training of Law Schools on Nalytics.b) Establish what reporting we could generate to show usage of the tool by user and institution level.Competitiona) Devise some form of competition to encourage people to use Nalytics in creative, innovative and powerful ways – with the view that it generates newsworthy content throughout the year as well as visibility with law firms of Nalytics, the Law Schools and the students themselves.QualificationsAn HND or Degree in a marketing or business discipline would be ideal for this placement.Skills / ExperienceEssential SkillsProven written communication skills, and a passion for writing both short- and long-copyExcellent verbal communications skillsStrong interest in marketing, communications and social mediaFamiliarity with key social media tools (e.g. Twitter, Facebook and Linked In) and with Microsoft Office products (e.g. Word, PowerPoint, Excel)An ability to consistently demonstrate our values of insight, hard work, and effectiveness in your personal approach to workAn entrepreneurial attitudeExcellent attention to detail and a high motivation to learnAn ability to remain calm under pressure and a robust/resilient attitude towards challengesAn ability to prioritise work and complete tasks with quick turnaround times and minimal fussThe ability to work collaboratively with a teamDesirable SkillsPrevious experience of a similar role, either during or post-studyBenefitsCompany benefitsAn exciting company with a great team spirit.An opportunity to work as an important member of a very small, dynamic and successful team, working with a range of industry leading tools and with a revolutionary new product.Placement benefitsAs part of your ScotGrad placement, you will be able to participate in two courses, one online and the other is classroom based. The courses are themed around digital marketing and sales and will provide you with knowledge and skills which will enhance your current and future employability prospects.ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to make use of the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities and build up a professional network. View full job description
JobCentre Plus 3 weeks ago
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