Marketing Manager job in Consett at Elmtronics Ltd

Marketing Manager

Company: Elmtronics Ltd

Location: Consett UK

Date Posted:Sep 08, 2017

·         Planning, developing and implementing effective marketing communication campaigns.·         Using the full marketing mix for the company’s marketing communications·         Writing copy for all marketing collateral, including brochures, letters, emails and websites.·         Understanding the product and customer profile and write thorough specs for each.·         Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.·         Producing an accurate summary of total spend at the end of a marketing campaign.·         Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.·         Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.·         Managing all marketing for the company and activities within the marketing department.·         Developing the marketing strategy for the company in line with company objectives.·         Co-ordinating marketing campaigns with sales activities.·         Overseeing the company’s marketing budget.·         Creation and publication of all marketing material in line with marketing plans.·         Planning and implementing promotional campaigns.·         Manage and improve lead generation campaigns, measuring results.·         Overall responsibility for brand management and corporate identity·         Preparing online and print marketing campaigns.·         Monitor and report on effectiveness of marketing communications.·         Creating a wide range of different marketing materials.·         Working closely with design agencies and assisting with new product launches.·         Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.·         Analysing potential strategic partner relationships for company marketing.  ·         Degree in Marketing would be an advantage as would CIM qualification.·         Previous experience in a similar role.·         Strong project management/organisational skills.·         Ability to use spreadsheets to analyse data and spot trends.·         Understanding of customer segmentation. View full job description
JobCentre Plus 3 months ago
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