Marketing Manager job in Consett at GT Cleaning Machines

The Company  GT Cleaning Machines are the UK’s number one distributor of Tennant cleaning equipment. Covering the North of England and Scotland, GT prides itself on providing market leading equipment and fantastic service to a loyal customer base. GT have the best products, the best service and the best customers. This is your opportunity to apply your skills and help be part of something special!The OpportunityThis is an exciting full time opportunity to develop and implement a successful marketing strategy that will grow this established company and take them into new markets. Utilising your knowledge of marketing along with the excellent products and service GT supply you will have the flexibility to develop and implement your strategy to raise brand awareness and generate new opportunities for the sales team.Working from the Durham head office the key responsibilities of the marketing manager will be to; •    Develop and implement a sustainable marketing strategy that will enable the business to grow.•    Deploy successful marketing campaigns and own their implementation from idea to execution.•    Build brand awareness.•    Identify new potential customers.•    Consistently generate qualified ‘New Business’ leads for the sales team.•    Maintain and grow an active database utilising the CRM (Salesforce).•    Produce valuable and engaging content for our website and social media that attracts and converts our target groups.•    Be responsible for keeping GT up to date on legislation changes (data holding legislation etc.)The correct candidate must have the following;•    Degree in marketing or a related field.•    Desire to make an impact.•    Technical knowledge to run e-mail campaigns via CRM.•    Experience in setting up and optimizing Google Ad words campaigns.•    Up-to-date with the latest trends and best practices in online marketing and measurement.•    Ability to quickly adapt to change.•    A knowledge of Salesforce CRM is preferred but not essential.£24k Basic Salary£12k Bonus36K O.T.E View full job description