PPC Specialist job in Sutton at Randstad Sales
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PPC Specialist

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Company: Randstad Sales

Location: Sutton, Surrey

Date Posted: Jan 16, 2012

The successful candidate will have solid proven experience of managing PPC campaigns as you will be expected to work across 3 areas, with PPC forming the majority of the workload: Job Responsibilities: PPC - Manage a range of PPC campaigns across the major search platforms - Identify other web-based PPC advertising opportunities - Manage PPC spend across vertical markets and web services - Conduct extensive keyword research - Have an excellent understanding of keyword match types and negative keywords and implement their use appropriately - Understand the importance of landing pages and be able to advise on their optimisation - Liaise with search marketers to ensure optimal use of PPC by taking full account of organic performance - Undertake market and competitor research and analysis - Conduct campaign analysis & measure the effectiveness of PPC campaigns - Provide regular PPC activity and performance reports to business stakeholders - Keep up-to-date with search engine technology, PPC methods and news by participating in forums, reading blogs and white papers and attending industry events...View full job description
From CV Library - 16 Jan 2012
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