SEO Manager job in Dunstable at Holland Amp Tisdall

SEO Manager

Company: Holland & Tisdall

Location: Welwyn Garden City, Hertfordshire

Date Posted:Feb 27, 2013

SEO ManagerOverviewTo develop, implement and manage a SEO plan to increase search engine visibility, with the aim of increasing the quantity and quality of natural traffic to the website.Role PurposeReporting to the Head of Content you will work collaboratively across the entire business ensuring that the SEO strategy is aligned to the marketing campaign strategy. You will work alongside the content and social media teams to ensure that all content is optimised, keyword relevant and properly structured. You will be comfortable communicating the importance of good SEO and will be able to engage with a wide range of business stakeholders including PR, social, content, marketing and tech to ensure delivery of your recommendations. As a seasoned SEO specialist you will understand the importance of onsite optimisation and as such you will manage technical projects to deliver against this and challenge the status quo where necessary but will also have a keen focus on finding synergies with the content & PR strategies.You will be used to working with SEO agencies and will know how to get the best from this resource by co-ordinating internal resources to act upon their recommendations. You must be target and action oriented and will be used to influencing others to get behind your projects. You will make an effort to understand leading edge digital trends and thinking and will always remain well connected with the search engine marketing community to ensure that there is minimal risk that the company will fall foul of algorithm changes. You will be a key contributor to all new digital developments ensuring that all projects deliver strongly for your area and that there are no negative impacts upon launch.Responsibilities•To chair and oversee the SEO working group•To be the prime contact for the SEO agency, ensuring constant value is being delivered via strategy and quality backlinks•To deliver against stretch traffic targets•To ensure that natural search traffic contributes positively to company engagement metrics•To liaise with internal teams to ensure strong and prompt delivery of SEO strategic plans•To evaluate activity to determine effectiveness and ROI of campaigns•To manage the SEO budget to ensure maximum return on investmentMeasures•Incremental natural search traffic to site•Client position in SERPs•Projects delivered to time and costPersonal profile•Tenacious•Goal oriented•Collaborative•Technically savvy•Resilient View full job description
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