SQL Marketing Analyst job in Stockport at Jobg8 Limited

SQL Marketing Analyst

Company: Jobg8 Limited

Location: Stockport UK

Date Posted:Sep 26, 2014

Modis are working in partnership with one of the UK's leading service providers to recruit an exceptionally talented CRM Consultant to deliver strategic CRM projects to maximise and drive growth for their business.The Role:The purpose of this role is to deliver strategic CRM projects that maximise opportunities from the data on our systems and drive growth for the Consumer business. This involves identifying trends, delivering data insights, proposing a strategy, developing selection models and evaluating outcomes.Key Responsibilities*Use data mining software to identify business insights*Work with large datasets- creating queries and analysis directly off the customer database *Build expert knowledge of their product, systems and data*Analyse customer behaviour, product usage, interactions and predict future customer behaviour in order to maximise acquisition, cross sell, up sell, ARPU and loyalty *Develop and deliver customer propensity models to steer customer selection and optimise campaign targeting and segmentation *Ensure that segmentation and targeting score data is provided to appropriate systems for wider use within the Consumer business*Evolve the direct marketing environment and ensure that processes and techniques keep pace with industry best practice.*Evaluate campaigns, report insights and help in improving strategy based on these insights*Liaise with Marketing, Commercial and CRM colleagues to drive knowledge and adoption of models, and proactively identify areas of improvement*Provide analytical consultancy and recommend best practice. Key audiences to influence are Marketing, Commercial, Dot.com, and Sales & Service*Work extensively on statistical programming tools like SQL. Experience & Qualifications*A degree in math/statistics/engineering *Highly proficient in SQL or SAS developer language and SPSS*Experience with managing direct marketing and contact strategy and campaign analytics is highly desirable*Strong evidence of experience in analysing large multi-million customer databases *3 year+ experience of using analytics within marketing, CRM, or risk based teams. *Proven experience of delivering CRM projects interacting with internal stakeholders*Analytics support for marketing is a key area of focus and specific experience in this area is essential*Ability to analyse and synthesize the available data and extract value-added insights *Experience and high proficiency in developing statistical propensity models *Understanding of the commercial impact of CRM projects *Pro-active and ambitious mind-set, desire to develop new methodologies and processes*Excellent presentation and communication skills and ability to engage with senior managers *Experience in R or Oracle Data miner is desirableApply now to be considered for the role of a lifetime with an excellent benefits package. View full job description
JobCentre Plus 5 years ago
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