Senior Marketing Executive/Manager - Construction - Berkshire job in UK

Senior Marketing Executive/Manager - Construction - Berkshire - £35,000 - £40,000 - 6 month contract Job description: To develop innovative marketing plans for the defined segments and end-users: including interpretation of data , formulation of strategies and programmes for the segments, development of plan to achieve key strategies To develop defined market segments and target customers through analysis and research Including : competitor analysis, market trends, market share, VOC, internal analysis and channel analysis to determine appropriate route to market and develop channel opening and coverage Developing effective marketing and sales communications to address segment needs, including developing product positioning and marketing messages, using all areas of the marketing mix...View full job description